// Developer_Profile_v1.0
Frontend engineer.
With an eye for design.
I'm a freelance web designer and frontend developer based in Ireland, specialising in high-performance web builds, accessible interfaces, and technical SEO — with additional capabilities in visual identity and print design.
With a background rooted in the technical fundamentals of the web, the focus is consistently on what makes a digital product work well — not just what makes it look well. Clean, semantic markup. Measurable performance. Accessible interfaces that comply with current WCAG standards. SEO architecture that earns visibility rather than relying on it.
The primary discipline is website design and frontend development: custom-coded builds and WordPress websites for Irish businesses that require both reliability and flexibility. A strong working knowledge of e-commerce platforms — particularly Shopify and WooCommerce — extends that capability to conversion-focused online stores.
Where required, supporting design services — including logo design, brand identity, and print materials — are available to clients seeking a more complete engagement.
// How_I_Work
Principles that guide the work.
Performance as a standard
Every project is optimised against Core Web Vitals and Lighthouse benchmarks from the outset — not as a post-launch consideration. Speed and stability are non-negotiable deliverables.
Accessibility by requirement
Adherence to WCAG 2.2 is treated as a baseline, not an optional enhancement. Inclusive design ensures that every user, regardless of ability, receives a consistent and functional experience.
Technical SEO foundations
Semantic HTML structure, schema markup, and indexable architecture are established at the build stage — ensuring discoverability is engineered in, not retrofitted.